Market Research Survey
Understand your market with a structured consumer research survey.
Overview
Before you launch or reposition a product, you need to understand who your market is and what they want. This market research survey captures demographics, current behaviour, preferences and buying intent in a structured way. It helps you test demand, compare segments and prioritise features with evidence rather than guesswork, turning a vague sense of the market into clear data you can act on with your team.
Build a picture of your audience using demographic questions such as age group, location and role, then explore behaviour and attitudes with rating scales, single select and multiple choice. Use checkboxes for feature or brand preferences, a rating for purchase intent and long-text questions to surface the reasoning and unmet needs behind the numbers. Responses arrive in your dashboard, where per-question summaries reveal how segments differ and the Table view lays out the raw answers. Export to CSV to cross-tabulate demographics against preferences in your own analysis tool and build a clear segmentation.
Present the survey with light, professional branding and a saved style so it reflects your company without leading respondents. Share the link in email lists, communities and social channels, or embed it on a landing page to test interest in a concept. Real-time collaboration lets product and marketing colleagues shape the questions together and share the incoming data. Submissions are secured with TLS encryption and hashed IP addresses, and your data is never used for training. Keep the survey short and focused, lead with easy questions and place sensitive demographic items near the end to improve completion.
Perfect for
For product and marketing teams
Founders, product managers and marketing teams use this survey to validate ideas and understand demand. Before committing to a new feature, a product team surveys its audience on current habits, willingness to pay and preferred options. Per-question summaries give a fast read, and the CSV export lets them cross-tabulate intent against demographics to decide which segment to build for first.
Why this template works
- Evidence over guesswork: capture demographics, preferences and buying intent in one survey.
- Segment clearly: per-question summaries show how different groups respond.
- Deeper analysis: export to CSV to cross-tabulate demographics against preferences.
- Test demand fast: embed it on a landing page to gauge interest in a concept.
How to use
- Start from the Market Research Survey template with its demographic and preference questions.
- Tailor the segments, scales and concept questions to your product.
- Share the link in your channels or embed it on a landing page.
- Review segments in the dashboard and export to CSV for cross-tabulation.
What this template includes
- Age group
- Location
- How often do you buy in this category? (single select)
- Which features matter most to you? (checkbox)
- How likely are you to buy? (rating)
- What would make you choose this product?
FAQ
- Can I capture both demographics and preferences?
- Yes. Combine short text and dropdowns for demographics with rating scales, multiple choice and checkboxes for preferences and intent, giving you a rounded view of each respondent in one survey.
- How do I analyse the results by segment?
- Use per-question summaries in the dashboard for an overview, then export to CSV to cross-tabulate demographics against preferences and buying intent in your own analysis tool.
- Can I use this to test a product concept?
- Yes. Embed the survey on a landing page or share the link to gauge interest, preferences and willingness to pay before you commit time and budget to building it.